Made in the “KYUSHU” - Made in “JAPAN”
The clothing brand SOWBOW, which is based in Kyushu, has created AZUMA products that are "linked" to Kyushu and "combine" Japanese traditions and cotton weaving traditions into products that imagine the future.
Please enjoy this luxurious item, which combines AZUMA's products, which preserve Japan's skillful sewing techniques and the style of furoshiki (Azuma bags) while imagining for the future, with kasuri fabric created using the Kurume kasuri technique, which is said to be one of the three major kasuri patterns in Japan, and is finished with SOWBOW's unique balance.
brand -
[SOWBOW Comfortable Clothing]
COMFORTABLE CLOTHING is not just comfortable everyday clothing. It is the feeling of "casual dress" and valuing the atmosphere and mood that is created between the wearer and the clothes. The brand name SOWBOW means "people" or "folk". The name was chosen with the hope that the clothes produced by SOWBOW "should not be for someone special, but something that fits into people's daily lives." With a production background mainly in the Kyushu region, the company actively designs and proposes items that are suitable for Japanese culture, environment, and history using traditional techniques (fabrics, dyeing, and sewing) that have been cultivated in the area for a long time.
[Kurume Kasuri (Kurume Kasuri)]
Kasuri is produced in the Chikugo region in the southern part of Fukuoka Prefecture. Most of the fabric produced is cotton fabric the size of a kimono. The fabric is woven one shaku (approximately 38 cm) wide. The pattern is created by weaving threads (kasuri threads) that have been dyed in advance using a technique called kukuri. It is considered one of the three major kasuri in Japan, along with Iyo kasuri and Bingo kasuri. The Kurume kasuri technique was designated an Important Intangible Cultural Property of Japan in 1957, and a traditional craft designated by the Minister of Economy, Trade and Industry in 1976. It is said to have been founded by a 12-year-old girl named Den Inoue in the late Edo period. It was promoted as an industry by the Kurume Domain. At one time, 2 to 3 million bolts of kasuri were produced annually, but after the war, the demand for kasuri dropped sharply due to the shift to Western clothing, and today only a small amount is produced.
Release date: September 16, 2023
Product Inquiry
http://www.sowbow.jp/
https://instagram.com/unshop__092
[AZUMA FLAGSHIP STORES released at the same time]
